HULU
REDEFINING TV

OVERVIEW

It takes the average viewer about 25-45m to find something to watch. Working alongside an external agency, I wanted to mimic that 'always on' feeling that you get when you turn on the TV. I wanted to embrace the cinematic canvas and keep the interface elements minimal. I wanted the experience to come to life through sound, motion, and transitions — with as little dead-air as possible. Our agency brought it all to life and helped us explore exciting concepts designed to help users find new shows to enjoy.

MY ROLE

↳ Design strategy
↳ Experience design
↳ Design signoff

TEAM

Product manager
External agency

RESULTS

_Drove alignment
_Senior leadership approval