EDDIE BAUER
BRINGING A BRAND TO LIFE ONLINE

OVERVIEW

In 2007 my team and I were responsible for product marketing, and care of the Eddie Bauer brand online. I admire the person he was and the business he set out to build; How it endured and innovated through times of uncertainty; The people he met and inspired… Here you'll find snapshots of when I was art director, bringing a beloved outdoor inspired brand to life online.

MY ROLE

↳ Design strategy
↳ Service design
↳ Interface design
↳ Experience design
↳ Art direction

TEAM

Merchandisers
Information architect
Copywriters
Developers

IMPACT

_Increased e-commerce total sales to 40% overall sales
_Doubled average order size
_Doubled traffic to website
_Decreased infrastructure costs by 30%